Why the Wine Industry’s Old Tactics are FAILING w/ Priscilla Hennekam

Is the wine industry holding on too tightly to its traditional strategies? How ready are we for change? Today’s guest challenges us to rethink how we market and sell wine.

Meet Priscilla Hennekam, a Brazilian wine expert now based in Australia. With a unique background that spans continents, Priscilla brings valuable insights into the challenges and opportunities in exporting wine, particularly between Australia and Brazil.

In this episode, Priscilla shares her experiences navigating the complexities of the wine business and discusses how new strategies and technologies are crucial for engaging the next generation of wine consumers.

Tune in now to discover how the wine industry can adapt to changes and why thinking outside the “bottle” might be the key to its future success.

Let’s dive in!

Key Takeaways:

Introduction (00:00)

Priscilla’s journey from Brazil to Australia (01:16)

Historical influence on Brazil’s wine industry (04:21)

Why Priscilla chose Australia to further her wine career (10:30)

The complexities of exporting wine to Brazil (16:12)

Thinking outside the box in winemaking (27:34)

Marketing wine to younger generations (30:02)

How technology and innovation are reshaping the wine industry (38:04)

The importance of listening to customer feedback (47:23)

Additional Resources:

👉Learn more about Wine Talks: https://www.winetalkspodcast.com/

👉Watch the YouTube full episodes: https://www.youtube.com/watch?v=EcE_nUpOKHY&list=PLVPoDzlH3_n8rqmofwcCQvOi_3Ci66bu_

👉Subscribe to our YouTube channel: https://www.youtube.com/@WineTalksPodcast?sub_confirmation=1

👉Connect with Priscilla on LinkedIn: https://www.linkedin.com/in/priscillahennekam/?originalSubdomain=au

Watch or listen to this episode:

🔸Dr. Gavin Sack’s Canned Wine and More: https://youtu.be/XwkODBW3iXU

Let’s Connect:

🍷IG: https://www.instagram.com/winetalkspodcast/

🍷LinkedIn: https://www.linkedin.com/in/paul-kalemkiarian-a792914

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Wine Talks with Paul K is the ultimate podcast for serious wine lovers who want to know everything about the wine business. Whether you’re a novice or an expert, this podcast will introduce you to the wonderful world of wine, one story at a time.

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