One fascinating story about gorilla marketing in the wine business.
Rosé was not a household word/wine in America. Maybe on the east coast it is more accepted. In that the famed Bob Trinchero raised the awareness of pink wine in America, it was a sweeter, fruited version of its dryer, more sophisticated French counterparts. And for me, Rosé can be just as complex and interesting from a terroir standpoint as any red or white wine.
You will learn how Charles Bieler in his own way, set out to tell America with good Rose is all about. Taking a cue from the famed ice cream gurus, Ben and Jerry, Charles set out with a pink Cadillac with a trunk full of Rosé to impress the most discerning wine folk across the country.
That was the beginning of Charles’ career in wine and he has never looked back. You will learn of his multitude of projects that has taken him to the Cotes du Rhône in France to Washington state.
Here this story and much more....because there is much more to hear.