Influencers are a new marketing tool. Some have more influence than others. Jamie, as part of corporate retirement, decided to TikTok some wine information videos...and voila, influencer. What started as a hobby turned to a commitment. As a collector he learned about wine but turning influencer he really learned about wine.
This influencer journey took him to a place he never expected and ultimately became the proprietor of a successful and embedded wine shop in Ohio. Learn about his trip to the promise land of wine retailer.
This was a particulalry interesting interview because I have a jadded view of most influenceer marketing and it was so encouraging to see the path end up in the thick of the world he was influencing. You can trust his opinion.
Cheers.
