The wine industry is wrought with tradition. It certainly can be said that this industry at its core, is not much different than it was 100 years ago. Certainly technology has helped in all aspects; vineyard, biology, processing, equipment, chemistry and more, but the fundamental premise is the same. Make good wine, find buyers to drink it, make some profit, put the profit into next years vintage.
Some more recent changes in marketing include email, social, video, audio, affiliate and Direct to the Consumer marketing....but again, these are periphery changes to the fundamental product and its distribution.
But then there was Priscilla Hennekam. A Brazillian born wine promotor who has landed in Adelaide, Australia and is shaking the tree of traditionalism in the wine trade. Her mission statement is simple: "to prepare the wine industry for what is coming, the future of innovations.
We arrived at a rather frank talk about what this means and how to prepare for the future.
Meet Priscilla Hemmekam.
