Not only is she part of an unheralded 7th-generation California wine family, but she is also a wine influencer to boot. Meet the effervescent Cecily Gamba from Gamba Vineyards and You had me at Bordeaux.
All industries need to look to the youth to find a path. Though wine is an ancient industry, the marketing and consumption of wine looks nothing like its history might suggest. These days it takes social media, email, google, and influencer marketing. Cecily finds herself in a unique position trying to move the needle forward on selling the family wines in a contemporary way and preserving the history of the 7 generations behind the family winery.
