Of all the sectors of wine, retail has to be the toughest. Tough meaning you need to understand not only wine, but POS systems, merchandising, event planning, inventory systems, the gift of gab, employee relations, internet marketing, subscription marketing, and many more facets.
And Jeff and Kathy did not set out to be a multi-store wine shop "chain" nor did the set out to get married. But, as the romance of wine would have it, both of these events occurred.
Wine Talks caught up with the couple at their Manhattan Beach store to not only engage in a revealing conversation, but to also interact with the single file line of patrons making their way in for a tasting, a bottle or a little of both.
Jeffs knowledge of wine and how to inspire customers is rather unique and Kathy's disarming conversational style will want you to stick around awhile and see what might happen...because something to write home about will emerge.
Cheers.
