There is no standard path to get into the wine busines. Ask 100 people and you will get 100 answers on landing on the passioln it takes to make, market or sell wine. Garys story is one for the books.
When you have seen as many changes in the wine business as Gary has, you learn a 6th sense about people, wine, business and life. Gary might have a 7th sense.
Wisdom doesnt come cheap and innovation in any sector of business can be risky. The key is recognizing the opporutinty, crafring a quick response and exectuing that response efficiently.
When most of us during COVID enjoyed a nice 30-40% bump in sales, learn how Gary doubled sales volume in his New Jersey stores through customer centric marketing and delivery.
We could have spoken for another hour and still not covered all the subjects ahead of us.
Have a listen to the owner of Garys Wine Marketplace in Saint Helena.