Wine influencers are a thing. They are passionate about wine and know how to tell the stories. Paige Comrie is a classic example. Having been a XXXXXX, she learned of the “lifestyle” of wine and it was “Katie bar the door”. With both guns drawn, Paige set out to share her passion of wine through photography in the Napa Valley. Originally for no charge, she began re-imagining the social presence of Napa wineries. Thus a career was born. Now she not only handles social networking and photography for wineries and her own blog, she has created an on-line class on how to become a wine influencer (yes, you can become a wine influencer.)
Have a listen, you will be inspired and intrigued.