It is contended that Prohibition was not really repealled...it was just broken into 50 pieces. Navigating this and becoming the 2nd largest distributor of wine, beer and liquor is a formidable task Meet Tim Moore, he is the VP of wine of RNDC (formerly Youngs Market). Listen on how Youngs, as a family owned business, grew to be the 2nd largest player by joining forces with RNDC.
We discuss the RTD (ready to drink) marketplace for both cocktails and wine, the landscpe of trying to start your own brand and the changing trends in adult beverage consumerism. Folks, this is big picture, a deviation from some of the winemaker conversations we usually have.
I think you will find Tim's opinions insightful and thoughtful...but at the same time, realistic.
Have a listen.
Paul K
