Premium Non-Alcoholic Wine Varieties Are Winning Over Consumers–Here’s Why w/ Rachel Martin

Imagine enjoying a glass of beautifully crafted premium wine... without the alcohol!  What if I told you that non-alcoholic wine could offer the same depth of flavor, elegance, and satisfaction as its traditional counterpart?

In this episode of Wine Talks, Paul K sits down with Rachel Martin, founder of Oceano Wines, who’s making waves in the industry by producing high-quality, non-alcoholic wines.

Rachel shares her experience from running her family’s Virginia vineyard to launching her own brand of wines on the West Coast, including a special line of premium non-alcoholic wines quickly gaining popularity.

Rachel is solving a major consumer problem - the lack of good-tasting, non-alcoholic wines. And she’s nailing it!

Tune in to this episode and learn how non-alcoholic wines are offering new options for wine lovers and health-conscious consumers alike.

Key Takeaways:

Introduction (00:00)

Oceano Wines and non-alcoholic offerings (00:39)

Consumer trends in wine consumption (13:04) 

Challenges of producing high-quality non-alcoholic wine (14:20)

The process of making non-alcoholic wine (17:01)

Reasons behind the growing demand for non-alcoholic wines (20:27)

Marketing and distribution challenges for non-alcoholic wines (28:18)

Target market for non-alcoholic wines (31:16)

Potential for non-alcoholic wines to expand the wine market (42:08)

Growth of women in winemaking (48:30)

Additional Resources: 

👉Learn more about Wine Talks: https://www.winetalkspodcast.com/ 

👉Watch the YouTube full episodes: https://www.youtube.com/watch?v=EcE_nUpOKHY&list=PLVPoDzlH3_n8rqmofwcCQvOi_3Ci66bu_

 👉Subscribe to our YouTube channel: https://www.youtube.com/@WineTalksPodcast?sub_confirmation=1 

👉Connect with Rachel Martin on LinkedIn: https://www.linkedin.com/in/rachel-martin-oceano

 👉Learn more about Oceano Wines here: https://oceanowines.com/ 

Watch or listen to these episodes: 

🔸What Makes Château Cheval Blanc a PREMIER Winemaker with Pierre-Olivier Clouet: https://youtu.be/ANZISp-XFvc

 🔸"The Audacity To Hire A Woman”—Says Veronique Sanders of Cht. Haut Bailly: https://www.winetalkspodcast.com/the-audacity-to-hire-a-woman-says-veronique-sanders-of-cht-haut-bailly/ 

Let’s Connect:

🍷IG: https://www.instagram.com/winetalkspodcast/

🍷LinkedIn: https://www.linkedin.com/in/paul-kalemkiarian-a792914 

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Wine Talks with Paul K is the ultimate podcast for serious wine lovers who want to know everything about the wine business. Whether you’re a novice or an expert, this podcast will introduce you to the wonderful world of wine, one story at a time.

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