Experiential Innovation Paul Kalemkiarian Host of Wine Talks with Paul K The concept of “experiential innovation” is critical to most consumer products going forward in a post COVID world. And certainly, wine is at the top of …
It is common conversation among people in the wine trade to say that our industry. is in a rut. And I would agree. It is wrestling with an identity crisis. The market forces are multi-pronged and complicated. It isn't like the old days where you wo…