Are Family-Run Wineries the Heart of True Wine Culture? | Keith Saarloos

Wine isn't just a drink; it's a story, memory, and time capsule.

In this episode of Wine Talks, we explore the world of authentic, handcrafted wines with Keith Saarloos of Saarloos and Sons.

Keith’s vineyard journey began when his family transitioned from apple orchards to vineyards, fueled by resilience and a shared passion for creating unforgettable experiences. 

With a rich family legacy and a commitment to quality, Keith reveals how each bottle captures specific moments and places, inviting people to savor something deeply personal. 

This conversation highlights the contrast between the fast pace of corporate winemaking and the dedication of family-run vineyards like Saarloos and Sons.

Join us as we dive into what it takes to run a family winery in today’s market, Keith’s philosophy of satisfaction through hard work, and how Saarloos and Sons connects with its community. 

Tune in for a warm, heartfelt discussion on wine, legacy, and the beauty of craftsmanship.

Key Takeaways:

Introduction (00:00)

Meet Keith Saarloos of Saarloos and Sons (00:34)

Keith’s approach to wine podcasting (02:29)

Wine as an experience, not just a product (05:53) 

The analogy of wine as a time capsule of moments and places (09:33)

From apple farming to vineyard success (22:13)

Keith’s wife pivotal support in his wine journey (29:45)

Satisfaction vs. happiness in winemaking (35:58)

The importance of authentic storytelling (42:55)

Surviving for the love of the game (53:11)

Wine marketing’s new challenges and dynamics (58:10)

Maintaining the “soul” in winemaking–the terroir (1:10:06)

Additional Resources:

👉Learn more about Wine Talks: https://www.winetalkspodcast.com/

👉Watch the YouTube full episodes: https://www.youtube.com/watch?v=EcE_nUpOKHY&list=PLVPoDzlH3_n8rqmofwcCQvOi_3Ci66bu_

👉Subscribe to our YouTube channel: https://www.youtube.com/@WineTalksPodcast?sub_confirmation=1

👉Visit Saarloos and Sons here: https://saarloosandsons.com/

👉Listen to Saarloos and Sons’s An Idiot’s Guide to Wine Podcast: https://open.spotify.com/show/0NSkxqDA0N2MRKpnskOwQN

Watch or listen to these episodes:

🔸The Vineyard NO ONE Thought Could Exist in Texas with Stephanie Franklin: https://youtu.be/RNT-B-hUgpo

🔸Regenerative Farming Is Revolutionizing the Wine Industry, Here's How | Angelica Mabray: https://youtu.be/f14_Ib14Z-U

Let’s Connect:

🍷IG: https://www.instagram.com/winetalkspodcast/

🍷LinkedIn: https://www.linkedin.com/in/paul-kalemkiarian-a792914

–

Wine Talks with Paul K is the ultimate podcast for serious wine lovers who want to know everything about the wine business. Whether you’re a novice or an expert, this podcast will introduce you to the wonderful world of wine, one story at a time.

Follow Wine Talks with Paul K on your favorite podcast platform so you won’t miss an episode!